Client Background The client was an entrepreneur just starting their business, selling handmade earrings and other products at local markets. With only a few items to sell and minimal experience in business operations or marketing, they sought guidance on how to expand their reach beyond in-person market sales.

Challenges Faced by the Client

• Limited experience in marketing and business operations
• No online presence to share products outside of market events
• Difficulty in pricing products effectively
• Struggles with written communication due to dyslexia, impacting promotional efforts

Engagement with Profit Wings In November 2023, the client engaged Lyn to help promote their business and explore ways to reach more customers beyond local market stalls. The key objectives of the engagement were:

• Developing a structured business plan to guide growth
• Enhancing pricing strategies to ensure profitability
• Improving marketing efforts, particularly through social media

Solutions Provided

1. Developing a Business Plan
   • Lyn assisted the client in writing a structured business plan, outlining their goals, target audience, product positioning, and key strategies for growth.
   • This provided a clear roadmap for scaling their business beyond local markets.
2. Improved Pricing Strategy
   • With Lyn’s sales experience, the client learned how to price their handmade products effectively, taking into account material costs, labour, and associated expenses.
   • Lyn also advised on clear and professional price tag displays for market stalls.
3. Marketing and Social Media Strategy
   • Lyn provided guidance on leveraging social media platforms to expand the business’s reach.
   • She also suggested attending more local markets to build a stronger customer base.
4. Enhancing Written Communication with AI Tools
   • Understanding the client’s struggle with dyslexia, Lyn introduced them to AI tools like ChatGPT to help refine promotional content, ensuring clarity and professionalism in Facebook posts, website content, and other written materials.

Client Outcome and Feedback

• Structured Business Growth: The business plan gave the client a strategic direction for their operations and future expansion.
• Better Pricing and Market Presence: Pricing adjustments have helped make the business more sustainable and professional in presentation.
• Marketing Confidence: The client now feels more confident using social media and online tools to promote their products.
• Improved Written Communication: AI-assisted content creation has alleviated the client’s concerns about spelling and grammar, allowing for more effective engagement with customers.

The client was highly satisfied with Lyn’s communication style, interpersonal approach, and expertise. They highlighted Lyn’s strengths in business coaching, social media strategy, and business planning, stating that all the provided skills were immensely helpful for a startup with no prior experience.

Conclusion Through practical business advice, digital solutions, and personalised coaching, Lyn successfully helped the client transition from a local market vendor to a more structured business with greater outreach. This case exemplifies the impact of targeted business coaching in empowering new entrepreneurs to navigate their initial challenges and build a sustainable business foundation.