Client Background
The client had been running a successful business for several years and was looking to expand operations. To achieve this, they needed to employ staff, refine their business structure, and ensure that their pricing strategy accounted for all costs, including labour. However, they were uncertain about the best company structure, hiring considerations, and policy development needed for a smooth transition.

Challenges Faced by the Client

• Uncertainty about the best company structure for their growing business
• Lack of knowledge about legal and operational considerations for hiring staff
• Need for clear workplace policies to ensure smooth business operations
• Difficulty in accurately factoring labour costs into their pricing strategy

Engagement with Profit Wings

The client engaged Lyn to provide guidance on business expansion, particularly in areas related to company structure, hiring, and financial planning. The key objectives of the engagement were:

• Understanding the pros and cons of different company structures
• Developing staff hiring processes and internal policies
• Ensuring labour costs were fully considered in pricing to maintain profitability

Solutions Provided

1. Company Structure Guidance and Financial Planning Referral
   • Lyn provided an overview of different company structures, helping the client understand the advantages and limitations of each.
   • To ensure the client made the best decision for their circumstances, Lyn referred them to a reputable financial planner who could confirm the most appropriate structure for their business growth.
2. Hiring and Policy Development
   • Lyn guided the client through key considerations for hiring staff, including employment contracts, onboarding, and legal requirements.
   • She assisted in developing workplace policies covering staff expectations, work hours, and compliance with relevant regulations.
3. Refining the Pricing Strategy
   • The client learned how to accurately incorporate labour costs, overheads, and other business expenses into their pricing model.
   • Lyn provided practical tools and frameworks to track expenses and ensure sustainable pricing for long-term growth.

Client Outcome and Feedback

• Informed Decision on Business Structure: With professional financial advice, the client was able to confidently select the best structure for their business expansion.
• Confident Hiring Practices: Clear policies and hiring procedures have positioned them well to bring on staff and manage operations effectively.
• Sustainable Pricing Model: Factoring in all costs, including labour, has ensured their business remains profitable as it scales.

The client expressed high satisfaction with Lyn’s guidance, expertise, and proactive approach. They valued the financial planning referral, as it gave them confidence in their business structure choice.

Conclusion
By combining business strategy, financial referrals, and structured policy development, Lyn helped the client transition from a solo operator to a growing business with employees. This case highlights the importance of informed decision-making when scaling up, ensuring that all aspects of growth are considered for long-term success.